Mavi

History:

Founded in Istanbul in 1991, Mavi designs a full collection of jeans-wear for young men and women and as turkey’s first fashion brand, Mavi has been the leading jeans brand since the last 20 years.

Market

Mavi is now sold over 5000 specialty stores and specialty chains in 50 countries including the US, Canada, Turkey, Australia, Germany, Netherlands, Russia and Kazakestan. Mavi has over 380 retail stores in New York, Vancouver, Istanbul, Berlin, Frankfurt, Munich, Dubai and Moscow.

Apart from its retailing network, Mavi is available at leading international chain stores including Nordstrom, Lord & Taylor, Brooklyn Industries, Peek & Cloppenburg Breuninger and David Jones and is sold next to premium and high-end denim brands.

With the approach that “design carries the product to the brand” Mavi cooperates with designers and consultants from all over the world and has a multi-cultural designer team based in Istanbul. Most famous and successful jean designer Adriano Goldschmied who designed his first jeans collection for Mavi, Hussein Ghalayan who designed his first collection with a Turkish brand are some of the world famous designers that Mavi already worked with.

Achievements

Mavi, which means “blue” in Turkish, is known for high quality, great fitting and fashion-forward premium that not only fits the bodies of its customers but also their lifestyle and quality expectations as well.

In 2006, Time Magazine placed Mavi amongst the top 16 best jeans brand worldwide in its A-list. Also, according to Ac Nielsen’s survey in Turkey, Mavi is one of the most 10 recognized brands next to Coca Cola, Nike and Adidas. In 2009 Mavi has chosen the best place to buy jeans by Georgia Straight weekly magazine of Canada. In 2012 the world-famous sportswear magazine chose Mavi to be ” the Best Denim Brand.”

-Today Mavi is $440.000.000 with 30 percent growth annually.

-Number of blue jeans sold in a year: 7 million

-Loyalty card customers in Turkey: 5 million

-Mavi’s customers: 50 % women’s and 50% men’s

-Mavi’s team: 3000 worldwide

-Total of Mavi’s stores: 375

-Number of sales points: over 5000 

Recent development:

Mavi unveiled its new store design concept Mavi Denim Kitchen which uses the components of denim processing both as design elements as well as to convey key information about denim’s heritage. Mavi Denim Kitchen highlights the company’s unparalleled denim expertise, to evoke an emotional experience in its customers.

Mavi support community volunteer foundation is spread all around Turkey with 15000 young volunteers from 70 universities.

Maviology magazine launched in 1996, reflects the Mediterranean lifestyle and serves as Mavi’s image book on seasonal basis.

Address:

Tehran: Artemis shopping center

Kish island: No.87, GF, Damoun shopping center

Kish island: Ground floor, Roya mall

Salmanshahr: Ghou shopping center

Tabriz: coming soon

Website: www.maviiran.com