The Superbrands organization presents expert and consume opinion on branding. The organization promotes the discipline of branding and recognizes exceptional brands, both local and international. From its conception in 1993 and its UK launch in 1994, Superbrands has grown into a global organization that today operates in more than 80 countries around the world and across five countries.
This publication is the first edition of Superbrands in Iran and forms part of wider platform that pays tribute to the strongest and most valuable consumer brands. Using a comprehensive selection process based on consumer research conducted by BDRC Asia and in consultation with an expert Brand Panel, Superbrands has identified many of the country’s favorite consumer brands. By identifying these brands and compiling their brand case studies, the organization hopes that people will gain a wider insight into the discipline of branding and a greater appreciation of the companies and the brands themselves.
THE SUPERBRANDS MARK OF EXCELLENCE
The brands that have achieved Superbrands Status and participated in the program are entitled to use the Superbrands logo on their marketing and communication collaterals. This powerful endorsement provides evidence to existing and potential consumers, the media, employees, key stakeholders, and investors of the exceptional standing that these Superbrands have achieved.